Monday, 17 March 2014

Audience profile


Old Roads video game audience profile

Lucas is 18, studying at university. He has been playing games on and off since he was young, and continues to play them often in his spare time. He spends most of his day studying, watching TV or being out with his friends, but will find time to play games when he can.

He is a fairly typical person, he enjoys going out for meals and parties with his friends, watches TV and studies hard for his university courses.

He purchases around 3-4 games a year, most of them major releases. He will usually complete the games he buys. He purchases games such as The Last of Us. And Dark souls, games that take time to finish, but he buys only a few of them.

He prefers films, TV and games that have a lot more maturity, that treat their audience with respect. He specially enjoys games with stronger, more mature tones, and Is looking for something a little deeper than the usual, Call of Duty style releases that a lot of people buy.

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