Friday, 2 May 2014

Identifying competition

Game: Fallout: New Vegas
Developer: Obsidian Entertainment
Publisher: Bethesda soft works
Revenue as of November 2010: 5 million units
Markets Entered: Global Market
Successful Audience groups: Fans of RPGs, fans of the Fallout franchise and Bethesda games.

Game: The Last of us
Developer: Naughty Dog
Publisher: Sony computer entertainment
Revenue as of March 2014: 6 million units
Markets Entered: Global Market
Successful Audience groups: Survival Shooter fans, fans of Naughty dog's Uncharted franchise. also people who like games.

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